Eight in ten of us admit to feeling ‘buyer’s remorse’ - feeling elated by a purchase, only to feel gutted when it arrives and according to research from Capital One UK the average shopper has spent £204 in the last 12 months on items they were bitterly disappointed with.
Clothes that looked amazing on the model, underwhelming takeaways, children’s toys which were never played with and fragrances that don’t smell as expected are revealed as the top regret purchases made by Brits. Three quarters blame social media ads for encouraging them to buy stuff that they don’t actually need or want, while more than half claim Black Friday is the time they have historically been most likely to buy something they regretted.
Broadcaster and consumer affairs champion, Alice Beer, is working with Capital One to urge the country not to get carried away this festive period. She said: “This year more than ever, consumers will be eager to get a good deal on their festive spending.
