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Benzinga

Business

Anusuya Lahiri

Alibaba Intensifies Instant Delivery Fight With New Campaign

BABA Alibaba Meituan China Taobao Alibaba Group Holding JDcom e-commerce SCMP

Alibaba Group Holding Ltd.

Chinese e-commerce juggernaut Alibaba Group Holding (NYSE:BABA) is intensifying its efforts in China’s fiercely competitive instant delivery market by launching a new 100-day Super Saturdays campaign under its Taobao Shangou brand.

This initiative, reported by SCMP on Tuesday, aims to significantly boost daily order volumes and draw users away from formidable rivals like Meituan (OTC:MPNGF) (OTC:MPNGY) and JD.com (NASDAQ:JD).

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