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Benzinga
Benzinga
Business
Anusuya Lahiri

Alibaba Folds Ele.me Into Taobao As China's Delivery War Heats Up

Alibaba BABA Taobao China Eleme Alibaba Group Holding Limited Meituan Fliggy
Hangzhou,,China,-,Sep,14,,2023:,Alibaba,Group's,Global,Headquarters,

Alibaba Group Holding Limited (NYSE:BABA) has officially retired its longtime food-delivery brand Ele.me as it folds the service deeper into its instant-retail strategy to better compete in China’s intensifying delivery market.

Alibaba officially retired its 16-year-old food delivery brand Ele.me on Friday, fully folding the platform into its instant retail operations.

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