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Benzinga
Benzinga
Politics
Navdeep Yadav

Alibaba Could Suffer Fallout From Mysterious Disappearance Of 'Lipstick King'

The sudden disappearance of China's "Lipstick King" from Alibaba Group Holding's (NYSE:BABA) Taobao may come as a blow to the live-streaming platform.

What Happened: According to analysts, the abrupt disappearance of China's top online sales host Li Jiaqi may be a short-term blow to the e-commerce giant but highlights the larger risk of relying on a few celebrity influencers, Nikkei Asia reported.

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