
The sudden disappearance of China's "Lipstick King" from Alibaba Group Holding's (NYSE:BABA) Taobao may come as a blow to the live-streaming platform.
What Happened: According to analysts, the abrupt disappearance of China's top online sales host Li Jiaqi may be a short-term blow to the e-commerce giant but highlights the larger risk of relying on a few celebrity influencers, Nikkei Asia reported.