A recent RNZ analysis of political advertising on Facebook and Instagram revealed an intriguing pattern in who was seeing the ads.
Of more than 500 ads National ran this year, 92 were seen only by men, attracting up to 3.9 million views and costing as much as $21,000. Only one was seen solely by women – for a single day, at a cost of less than $100 – and the party says it didn’t place it.
