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Adrian Padeanu

Alfa Romeo's Website Crashed After 'Milano' Name Dispute

Alfa Romeo Milano Alfa Milan JeanPhilippe Imparato FIAT

They say any publicity is good publicity. It's true in the case of Alfa Romeo's new crossover. Company CEO Jean-Philippe Imparato says the website crashed following the controversy surrounding the initial name chosen for the firm's first EV: "We had an unprecedented number of visits to the online configurator, causing the website to crash for a couple hours."

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