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Motor1
Motor1
Business
Adrian Padeanu

Alfa Romeo Research Showed Customers Don't Want Giant Screens

Mercedes' Hyperscreen offers 56 inches of screen real estate, an inch more than the Cadillac Celestiq and eight inches more than the Lincoln Nautilus. Other notable mentions include the Cadillac Escalade (38 in), Lucid Air (34 in), and the Buick LaCrosse (30 in). Alfa Romeo has different priorities as internal research has shown its customers don't really want giant displays that stretch from one corner of the dashboard to another.

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