Reddit co-founder Alexis Ohanian is aiming to redirect the public spotlight back towards "actual athletes" in the wake of significant pushback from female Olympians regarding a controversial betting company advertisement featuring Euphoria actress Sydney Sweeney.
The internet entrepreneur's innovative all-female track meeting, Athlos, makes its debut appearance in the UK on Friday at a sold-out StoneX stadium in London, where Keely Hodgkinson and Georgia Hunter Bell are among those competing for Tiffany-crafted crowns and a share of the 1,057,000 million US dollar (£790,266) prize pot.