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T3
T3
Technology
Britta O'Boyle

Alexa Plus is now your personal shopper on Amazon too – it can even buy items for you

Amazon United States
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Quick Summary

Amazon has announced Alexa for Shopping, combining the product smarts of Amazon’s previous assistant, Rufus, with the personalised knowledge of Alexa+.

It is rolling out on the Amazon website and app in the US and is available on Echo devices too.

Amazon announced Alexa Plus back in February 2025, although the AI-powered assistant has only recently arrived in the UK. Now, for those on the other side of the pond, it’s expanding to amazon.com, with a new service called Alexa for Shopping.

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