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Tom’s Guide
Tom’s Guide
Technology
Elton Jones

Alexa+ now lets you customize its personality — here’s how it works

An Echo Show 10 with the Alexa Plus logo displayed on screen.

Since being upgraded from Alexa to Alexa+, Amazon’s AI-powered voice assistant has provided users with more natural and conversational responses to their everyday questions.

Instead of acting as a virtual butler that simply exists to tend to all your wants and needs, Alexa+ fulfills its duty as a more useful chatbot that can go back and forth with you on requests and topics. Now, a major upgrade has come to Alexa+ —three new personality changes that give users the ability to interact with communication styles that match their preferences.

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