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T3
T3
Technology
Bethan Morgan

Alexa+ just upgraded one of my favourite Echo Show features – and I can’t stop using it

Alexa Plus.

Last year, Amazon held its Fall 2025 Event and announced it would be launching Alexa+, a more personalised and conversational version of its Alexa voice assistant. While it was originally launched back then for US customers, Alexa+ recently launched in the UK so many people – including members of the T3 team – have been using it ever since.

Available on compatible Echo smart speakers and Echo Show displays, Alexa+ is now easier and more natural to talk to, so it can understand requests better and turn them into actions quicker. It can even give personalised responses to each member of your household by analysing and identifying voices.

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