Alexa+ has landed on UK soil, and while customers wait with anticipation to try the AI-powered virtual assistant, it's a great opportunity to look back.
Since the service launched in the US last spring, it's already seen some big changes as customers navigate a new world of assistive smarts and agentic AI. Now, with the service coming to the UK, there's also been a lot of naturalization work to help Alexa+ navigate our regional accents, idioms, and culture — right the way down to understanding some of our favorite snacks.
