
Alexa+ has officially started rolling out in the UK, bringing a much more personalised and conversational version of Amazon’s voice assistant to compatible Echo devices. The upgrade focuses on deeper personalisation, more natural conversations and the ability to turn requests into actions.
Alexa+ costs £19.99 per month, but Amazon Prime members can currently access it for free, with availability beginning from today for supported devices.
Alexa+ has finally made its way to the UK, despite being announced over six months ago. At the time, Amazon confirmed the rollout would begin in the US first, with a wider release expected later. Now it’s the UK’s turn, and the good news is that access is available from today.