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The Independent UK
The Independent UK
Technology
Martyn Landi

Alexa+ is Amazon’s AI-powered revamp of virtual assistant Alexa

Alexa Amazon Prime United States

Amazon has unveiled a new, smarter version of its virtual assistant Alexa which has a range of fresh AI-powered features built in.

The tech giant has been one of the last big firms to embrace the generative AI boom, despite having had the most widely used AI assistant – Alexa – before the launch of ChatGPT in late 2022 kicked off the current tech arms race.

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