
In the coming weeks and months, upgrades to Amazon’s Alexa will be in customers’ hands. Alexa+ is the next step for the smart home assistant and it’s exponentially improved – and it makes Apple’s Siri look humdrum in comparison.
In a recent live demo in New York of the AI-enhanced service coming to Echo speakers soon, Panos Panay, Head of Devices & Services at Amazon, revealed the improved assistant, showcasing neat features. Just days later, Apple announced that its Siri – souped up with Apple Intelligence – that aimed at greater personalisation and context awareness would be delayed from round about now to some time in the coming year.