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The Independent UK
The Independent UK
Technology
David Phelan

Alexa+: How Amazon plans to make Siri boring with new, smarter assistant

In the coming weeks and months, upgrades to Amazon’s Alexa will be in customers’ hands. Alexa+ is the next step for the smart home assistant and it’s exponentially improved – and it makes Apple’s Siri look humdrum in comparison.

In a recent live demo in New York of the AI-enhanced service coming to Echo speakers soon, Panos Panay, Head of Devices & Services at Amazon, revealed the improved assistant, showcasing neat features. Just days later, Apple announced that its Siri – souped up with Apple Intelligence – that aimed at greater personalisation and context awareness would be delayed from round about now to some time in the coming year.

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