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Birmingham Post
Birmingham Post
Business
Graeme Whitfield

Alexa Chung launches Barbour collection in company's heartland

Model and TV presenter Alexa Chung has visited the North East to launch her new collaboration with South Shields clothing firm Barbour.

Ms Chung is one of a number of high profile names - including film director Ridley Scott and ceramicist Emma Bridgewater - to have collaborated with Barbour in recent years. She first worked with the firm in 2019 with a collection aimed at festival goers, and has now released her seventh collaboration with a photo shoot at Marsden beach.

The collection includes a range of jackets and hats. It is described as being “crafted for a regal country stroll or a rainy walk to the pub.”

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