Alexa Chug was once everywhere. She was the definitive It girl in the 2000s, modeling, TV hosting and eventually becoming a contributing editor for British Vogue. Then, not so suddenly, she became less of a focal point in both the worlds of pop culture and fashion. Sure, you occasionally see her turning up in street style shots, but her influence is definitely not what it once was. Or is it?
The It girl is back in a big way after unveiling her denim-heavy collaboration with Madewell. But wait, there's more. Chung is apparently in such high demand that she just dropped a second collaboration, this time with British brand Barbour. She took on the creative director and designer role for The Edit, by Alexa Chung. Chung worked right alongside the house design team and found inspiration from vintage styles. She's supplying waxed jackets and quilted options you wouldn't mind getting caught wearing outside the Spring 2025 shows. There are even wellington boots on the way... Chung gave each piece a personal touch by naming her creations after close friends and family.
Prices begin at $345 and go up to $680. Shop the collection on Barbour's website.
