Alex Pfeiffer — the White House's principal deputy communications director, and a key voice in the West Wing — is joining Watchtower Strategy, a rising public affairs firm in President Trump's Washington, as a managing director specializing in strategy and crisis communications.
Why it matters: Pfeiffer is one of the most senior officials to leave the administration, which has had little Year 1 turnover — and is a veritable Rock of Gibraltar compared with Trump I.