It feels particularly significant that, in the midst of another busy Cruise season dominated by storied luxury houses, fashion's cool girls instead descended on Marrakech this week in honour of a relative newcomer to the scene. The occasion? Alémais' Resort 2026 show—the Australian brand's international runway debut, and the cherry on top of its most successful year yet.
Held in the spectacular surroundings of the Culinary Art Museum, and attended by the likes of Alva Claire, Princess Olympia of Greece, Leandra Medine, Lindsey Holland, Laura Jade Stone, and Hollie Mercedes—as well as top buyers and editors from all over the world—the event sent a message loud and clear: fashion industry, "look out".
