Aldi has once again made waves for one of its 'dupe' food products that shoppers find strangely similar to another brand.
The drama unfolded after one savvy shopper found out that the supermarket had begun selling a brand new type of bread rolls - innocent enough, right?
However, a snap of its 89p 'Metro bread rolls' quickly went viral after it was posted to the Extreme Couponing and Bargains UK Group on Facebook.
Many shoppers suggested that the bread rolls were similar to Subway's rather iconic Italian Bread Range, Manchester Evening News reports.
Some unhappy customers claimed it was a 'shameless' attempt at branding the product.
Donna-Marie Coogan said: "Metro rolls. They have no shame! I love it." Jonathan Curtis wrote: "I like the shameless attempt at that branding." Emma Cheney joked: "I cant even wait for the subway, aldi court case."
Meanwhile, on Twitter, @fabriellax said: "Audacity queens @AldiUK bringing out 'Metro' rolls as part of their new bread products which have absolutely no likeness to Subway whatsoever." @leepicken1 said: "@AldiUK are at it again with there knock off subway rolls "metro rolls"."
Aldi and Subway have been contacted for comment.
Last year, Aldi found itself in a legal battle after M&S accused its Cuthbert the Caterpillar cakes of being a rip off of the iconic Colin the Caterpillar.
M&S' Colin cakes have been a staple of British birthday parties since the 90s, and the retailer wasn't happy about the resemblance of Aldi's offering.
Following M&S filing legal action, Cuthbert cakes were removed from all stores. As well as the cakes, M&S also filed legal action against Aldi for 'copying' its popular light-up gin snow globes.
Earlier this year both retailers called a truce as a deal was reached between the two. M&S said: "The objective of the claim was to protect the [intellectual property] in our Colin the Caterpillar cake and we are very pleased with the outcome."
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