Aldi, Tesco and Sainsbury's shoppers have said they have "given up" after the price of own-branded butter has soared over the past few weeks. Some shoppers have slammed the latest price hikes as "unjustifiable."
With many still feeling the pinch from the cost of living crisis, shoppers have been looking closer at grocery prices at the supermarket. One item that has raised eyebrows this year has been a tub of Lurpak butter, which has soared up to over £7 in some shops.
Naturally, many shoppers have made the switch to supermarkets own-branded butter in a bid to keep costs low - but it looks like non-branded products are not safe from the soaring costs anymore.
One shopper took to the Extreme Couponing and Bargains UK Group on Facebook to share how she had spotted quite a few own-branded butters priced at around £1.99, reports Manchester Evening News.
Theresa Berry took to the popular money-saving group to share a snap of Sainsbury's Unsalted Butter - which was an Aldi price match - which cost £1.99. The image also featured a tub of Country Butter branded butter going for £2.50.
The shopper wrote: "Been to several supermarkets and £1.99 seems to be the going rate for a packet of own-brand butter now!! Crazy times!!" Currently, a 250g block of own-brand butter costs £1.99 in Sainsbury's, Tesco and Aldi."
Prices of a 250g block of own-brand unsalted butter seems to have risen in quite a few supermarkets; Asda are also priced at £2, while Morrisons are costing £2.15. Budget chain Lidl are the cheapest at £1.75.
The post sharing the price increase has since seen 159 comments from unimpressed shoppers who slammed the "unjustifiable" prices that they were now seeing on the fridge staple.
"I sent my husband a picture of butter at Tesco for £1.99 earlier as I was so annoyed. I bet the farmers aren't even seeing an increase in their profits either. It was £1.45 at the beginning of the year!", slammed one shopper.
"It’s totally unjustifiable how is it possible for the price to rise soooo much within less than a week", fumed a third.
"Time to give up butter", commented a third.
"I'm sure it was £1.20 only a few months ago.. and I thought that was expensive", replied a fourth.
Many other shoppers also began commenting the prices that they were being charged when they were picking up the fridge staple when they were in store. Others also began encouraging others to begin making their own as it was cheaper.
A Sainsbury's spokesperson said: "With costs going up, we are working hard to keep prices low. We are investing over half a billion pounds to ensure the items people buy most often are on the shelves at the best prices and we are confident our Sainsbury’s Quality, Aldi Price Match campaign and Price Lock promise are making a big difference to our customers.
"In stores and online customers can now find new, low prices on everyday staples - from chicken breasts to mincemeat, butter, onions and strawberries. The bold steps we are taking to focus on value means all our customers will find great deals when they shop with us and do not need to go anywhere else to get the best prices on their weekly shop."
Aldi and Tesco have been contacted for comment.
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