Aldi, Tesco and Sainsbury's shoppers have said they have "given up" after the price of own-branded butter has soared over the past few weeks. Some shoppers have slammed the latest price hikes as "unjustifiable."
With many still feeling the pinch from the cost of living crisis, shoppers have been looking closer at grocery prices at the supermarket. One item that has raised eyebrows this year has been a tub of Lurpak butter, which has soared up to over £7 in some shops.
Naturally, many shoppers have made the switch to supermarkets own-branded butter in a bid to keep costs low - but it looks like non-branded products are not safe from the soaring costs anymore.