Aldi's middle aisle, also known as the Specialbuys aisle, is popular with shoppers who are looking for a bargain on anything from clothing to kitchen appliances. The budget supermarket launches new Specialbuys with 'unique and exciting products' every week.
Recently shoppers were equally delighted and mortified by an item they spotted in the middle aisle of their local store.
One shopper snapped a picture of the label, which read: "Perineum Spray" – a 75ml product which was priced down from £2.99 to just £1.99 – but people were confused about what the product was supposed to be used for.