Aldi shoppers have brought to light how quickly products can fall into and back out of favour over item dubbed "last year's Prime drink".
Prime, a sports drink created by Youtube stars KSI and Logan Paul, has dominated headlines in recent weeks and months after selling out in stores across the UK. Many parents have queued outside stores from dawn to get their hands on bottles for their children.
Aldi announced Prime would be sold in its supermarkets from December 29, as parts of its Specialbuy offering. Given the popularity of the hydration drink, the budget retailer was forced to put rules in place around how many bottles could be purchased at any time.
