Budget supermarket Aldi is set to become the UK's next Big Four Grocer amidst a rise in popularity during the cost of living crisis that will knock Morrisons from the coveted spot.
As inflation and grocery prices continue to rise, shoppers have been making the switch to discounted supermarkets in a bid to keep costs low when they are getting in the weekly shop.
The latest three month figures from Kantar has found that the German grocer's market share had increased significantly in the past year and that they are close to knocking Morrisons out of the 'Top Four Grocers'.
