Aldi has said the price of a basket of its goods is lower than a year ago despite ongoing grocery inflation, as the discount chain tries to fight back against increasing pressure from rivals’ price-matching schemes.
The German-owned budget retailer said a slowdown in growth this year – sales are rising by just 0.5% compared with 16% last year – was partly caused by a decision to cut prices as big chains including Tesco and Sainsbury’s have won back customers by promising to match Aldi on key items.
