Shoppers have been baffled by a change in milk bottle tops. People buying milk from Waitrose, Aldi or Sainsbury's have been confused by coloured lids being changed to clear tops.
One Waitrose shopper said on twitter: "As if we haven’t got enough to worry about right now with energy costs/rising inflation, @waitrose decides to make all milk tops the SAME causing CHAOS when selecting correct bottle from fridge. WHAT FRESH HELL IS THIS?! #crucialissues."
Another shopper messaged Aldi, LiverpoolEcho reports: "@AldiUK who on Earth thought it was a good idea to make the plastic milk tops clear?? Just spent 25 mins looking for it! It was already on!"
While a Sainsbury's customer tweeted: "And a third tweeted Sainsbury's: Why the hell they changed the blue or green top for milk bottles to clear one it doing my head, I keep thinking the top is off when making a breakfast or tea/coffee ..anyone doing the same ??"
There is a simple explanation and its all to do with being environmentally friendly. Aldi had announced back in August it was trialling clear tops.
Richard Gorman, the plastics and packaging director at Aldi, said: "We know it's becoming increasingly important to our customers that their everyday products are environmentally-friendly, and we are constantly reviewing ways to become a more sustainable supermarket.
"By trialling clear milk caps we are making our milk bottles easier to recycle, so they can be turned back into new packaging."
Waitrose said: "Coloured milk bottle tops could not be recycled. The change was made so the clear bottle tops can be recycled.
"You can still select the milk you like by looking at the colour on the label."
