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Liverpool Echo
Liverpool Echo
Entertainment
Elle May Rice

Aldi's £7 Specialbuy perfume that's 'identical' to £100 Jo Malone version

Budget supermarket Aldi has shoppers obsessed with its latest SpecialBuy item, which customers say is “identical” to Jo Malone.

Aldi’s SpecialBuys often prove popular with shoppers, many of whom anxiously await Thursdays and Sundays to see what they’ll be able to get their hands on. Recently, SpecialBuy products have included everything from hanging egg chairs to hot tubs - but this time, it's the retailer’s Ladies' Eau De Parfum No. 11. that’s catching shoppers’ eyes.

Aldi has a range of fragrances on sale, but it’s the Eau De Parfum No. 11 t hat shoppers are comparing to Jo Malone’s Peony and Blush Suede. With a 100ml bottle of the designer fragrance coming in at £108 online and Aldi’s version priced at £6.99, there’s definitely a bargain to be had if you’re looking for your favourite perfume on a budget.

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