
Aldi has overtaken Morrisons for the first time
(Picture: PA Archive)Aldi has become the fourth largest supermarket in the UK for the first time as cash-strapped shoppers try to counteract the cost of living crisis.
Figures from data company Kantar found that Aldi’s market share rose by 1.2 percentage points over the last three months, meaning it has overtaken Morrisons to infiltrate the country’s so-called ‘big four’ grocers.