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Chronicle Live
Entertainment
Catherine Furze

Aldi, Lidl, Asda and Tesco insiders share supermarket own-brand 'secrets' to help others save money

With grocery prices on the rise along with everything else, swapping to supermarket own-label options can be a good way to lower your food bill.

Switching from your favourite brands can seem like a big move, but taste tests have uncovered plenty of great-tasting supermarket own label alternatives worth trying which can save you money. Consumer group Which? found some of its top own-label choices cost less than a third of the price of branded options.

And it's not surprising that own brands performed well in taste tests - as most of them are manufactured in the same factory as their competitors or even the brand leaders.

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