Aldi has jumped on the “blind box” trend popularized by the Labubu doll craze, and will offer an assortment of mystery groceries to customers for a limited time in the U.S.
A blind box is a sealed package containing randomly selected items, such as miniature figurines, plushies or accessories. The packaging intentionally keeps the contents hidden so that the consumer is surprised when they open it. Labubu dolls, a collectable character from the Chinese retailer Popmart, went viral last year as fans searched for rare dolls inside the mystery boxes.
