Supermarket giant Aldi has found itself in hot water with shoppers following the introduction of its new bakery item. Earlier this week shoppers noticed bread rolls being added to shelves. Sounds simple enough.
But it wasn't long before shoppers started hitting out at the supermarket. Under a post showing off the new 89p 'Metro' bread rolls on the Extreme Couponing and Bargains Facebook group, shoppers were quick to point out the product's resemblence to a certain popular high street sandwich shop's branding.
Donna-Marie Coogan said: "Metro rolls. They have no shame! I love it." Jonathan Curtis wrote: "I like the shameless attempt at that branding." Emma Cheney joked: "I cant even wait for the subway, aldi court case."