Aldi boss said the company would do “whatever it takes” to keep prices low (Peter Byrne/PA)
(Picture: PA Wire)An “unprecedented” change in consumer behaviour has attracted millions of British shoppers to Aldi over the last year, although profits at the discount supermarket slumped on the back of higher costs.
Aldi recently overtook Morrisons to become the UK’s fourth largest supermarket by market share, and attracted an extra 1.5 million customers to its stores over the past 12 weeks as squeezed shoppers abandoned traditional supermarkets in search of better value.
