Aldi fans have flocked to Instagram to praise its marketing team for a brutal "dig" the retailer made during an advert for its hot chocolate.
The budget supermarket giant is known for its lower-priced alternatives to many branded items. And on Thursday, Aldi shared a post about its hot beverage offering.
In the image, Aldi said: "For hot choccys that don't Costa lot, you know where we are". Captioning the update, Aldi said: "We'd make them for you if we could [heart emoji]"
