Budget grocery chain Aldi has been named as the UK’s lowest-priced supermarket in an independent price comparison survey. Latest research from trade magazine The Grocer, shows the Big Four supermarkets are £9.88 (19 per cent) more expensive than Aldi on a basket of 33 everyday grocery items, while its most expensive rival Waitrose is £26.91 (52 per cent) pricier.
The Grocer bought 33 items from the budget chain and compared the cost to competitors. It also found that shoppers are £12.90 – or 25 per cent – worse off shopping at Tesco than at Aldi on the basket of items. It follows the announcement that the budget retailer being confirmed as cheapest supermarket of the year in the UK by consumer champion Which?
Julie Ashfield, managing director of buying at Aldi, said: “The cost of their weekly shop is more important than ever for many people right now, and it’s great that an independent price comparison has once again recognised that Aldi won’t be beaten on price. We are the lowest priced supermarket in Britain and our customers always pay less for their shop with Aldi, which is also why we were named Cheapest Supermarket of the Year by consumer champion Which?.”
However, Aldi has been forced to apologise to customers because of delays obtaining stock. The discount chain regularly gives updates on when certain bargain products will be for sale and has updated its list for the end of March.
It said there are currently disruption to global shipping which has meant some products will be delayed beyond their advertised availability date. Some of them had been advertised previously as being available from the beginning to the middle of March
For more stories from where you live, visit InYourArea
