Budget grocery chain Aldi has been named as the UK’s lowest-priced supermarket in an independent price comparison survey. Latest research from trade magazine The Grocer, shows the Big Four supermarkets are £9.88 (19 per cent) more expensive than Aldi on a basket of 33 everyday grocery items, while its most expensive rival Waitrose is £26.91 (52 per cent) pricier.
The Grocer bought 33 items from the budget chain and compared the cost to competitors. It also found that shoppers are £12.90 – or 25 per cent – worse off shopping at Tesco than at Aldi on the basket of items. It follows the announcement that the budget retailer being confirmed as cheapest supermarket of the year in the UK by consumer champion Which?
Julie Ashfield, managing director of buying at Aldi, said: “The cost of their weekly shop is more important than ever for many people right now, and it’s great that an independent price comparison has once again recognised that Aldi won’t be beaten on price. We are the lowest priced supermarket in Britain and our customers always pay less for their shop with Aldi, which is also why we were named Cheapest Supermarket of the Year by consumer champion Which?.”
