Aldi pranked its competitors with a missing person joke based on their Kevin the Carrot mascot.
In the run-up to the holiday season, high street supermarkets are preparing to release their annual Christmas ad to pull at the nation's heartstrings. Several including Lidl and M&S have already released theirs but undisputed champs, John Lewis, are still keeping theirs close to their chest.
A running mascot for Aldi's ads has been the use of Kevin the Carrot, a personified carrot. Kevin has gone down so well with fans that the supermarket has released plushies, merch and toys of the Christmas character as his popularity continues to rise year after year.
