Aldi has announced a new initiative set to help parents across the country who are struggling to put food on the table for themselves.
The supermarket is launching an 'Adults Breakfast Club', which involves donating 10 tonnes of cereal and 5,000 gallons of milk and milk alternatives to food banks with the help of charity partner Neighbourly. The aim is to "help ensure all parents are getting the food they need" amid the cost of living crisis that has left many households facing a daily battle to make ends meet.
"Despite breakfast being widely regarded as the most important meal of the day, millions of parents are skipping it to ensure their children have enough food," the retailer said. "Aldi believes that having access to fresh and healthy food should be a right, not a privilege."
