A popular Special Buy is returning to Aldi which saw shoppers ‘climbing over each other’ to get their hands on it the last time it hit shelves. The viral Prime Hydration drink will be available to buy in Aldi again - for just £1.99.
The drink, created by internet sensations KSI and Logan Paul, is a fan favourite among kids and eager shoppers tend to form massive queues outside supermarkets before they open, as the beverage is known for flying off shelves.
Aldi has confirmed the return of the drink will be available nationwide from Tuesday (April 18) however as it’s a Special Buy, once they’re gone, they’re gone.
The viral hydration drink will be available in six different flavours, including the new Limited Edition Orange and Mango, Meta Moon, Tropical Punch, Blue Raspberry, Lemon and Lime, and Ice Pop.
After the drink’s last stint in the supermarket saw high shopper demand, a purchase limit of one of each flavour per customer has been set to ensure as many people as possible get the opportunity to buy Prime.
The drink, which is 10% coconut water, contains electrolytes and B vitamins and BCAAs, has zero sugar and around 20 calories per bottle.
The craze has seen people buy bottles for upwards of £10 a pop, with some sellers on eBay and Facebook taking advantage of the hype, and selling the drink for even more.
In February, the YouTubers revealed that in year one they cleared $250 million in retail sales and $110million gross internally.
They also added that in January 2023 alone, they did $45 million.
KSI, who's real name is JJ Olatunji, and Paul have also signed a new deal with UFC to become an official sponsor of the MMA promotion.
The drink is also Arsenal's Official Hydration Partner for the 2022 to 2023 season. KSI, who is an Arsenal supporter, said the collaboration was a 'childhood dream.'
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