Aldi is the new official partner of ParalympicsGB, as the team competes at the Winter Paralympic Games in Beijing. The sponsorship, agreed with governing body the British Paralympic Association (BPA), will run through to the next Paralympic Summer Games and means that Aldi is now the sponsor for both Great Britain’s Olympic and Paralympic teams up to Paris 2024.
The partnership builds on Aldi’s existing partnership with TeamGB where they have supported Great Britain’s Olympic team and athletes since 2015. Aldi has been fuelling Team GB athletes to success since 2015 by providing all athletes with monthly food vouchers, and will extend this program to cover all ParalympicsGB athletes.
In addition, ParalympicsGB athletes will attend the opening of new stores, providing athletes with the opportunity to engage with local communities and raise awareness of ParalympicsGB with shoppers across Great Britain.
