Every day we are being bombarded by marketing tricks and subliminal messages that can have a big impact on our behaviour and one of the biggest ways we can be affected by this is through our shopping habits, for instance buying things we didn't need and wouldn't usually purchase.
Most of the time we don't realise we're being exposed to these psychological 'tricks', but we might be on the lookout for them now after an expert shared her thoughts on how supermarkets like Aldi and Lidl use them to persuade shoppers to stay in the store for longer and potentially buy more than they went in for.
Consumer Psychologist Dr. Cathrine Jansson-Boyd from Anglia Ruskin University told The Mirror that one of the prime examples of this is Aldi and Lidl's popular middle aisles. The expert explained how the 'jumble sale' layout of these aisles makes us feel like we're going bargain-hunting, which in turn gives us an 'adrenaline rush'.
