Supermarket giants ASDA and Aldi have both followed in the footsteps of Boots and have renamed some of their most popular and important aisles. The two supermarket chains announced the name change to shoppers, and people have had a strong response.
While some people love the new name, others are 'disgusted' by the need for a rebrand. More shoppers were angered that the name is being changed before period poverty is properly addressed in the UK.
Yesterday we reported how Aldi is updating the signage in its stores for items such as tampons, towels and panty liners to now refer to them as ‘period products’ rather than 'feminine hygiene' products. The aisle name change will be welcomed by campaigners, as the word 'hygiene' implies that periods are unhygienic, adding to negative stigma that surrounds menstruating.
