Aldi has been accused of being 'cocky' after it spent the week mocking Sainsbury's over its price match scheme.
The budget retailer has been sharing a series of Facebook posts making fun of Sainsbury's, which announced earlier this year that it was matching around 250 products like-for-like.
It first started last Sunday when Aldi shared a photo of a dragon roaring and the caption 'Aldi Prices' next to a image of a pixel dinosaur with the words 'Sainsbury's Price Match'.