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The Conversation
The Conversation
Politics
Sally Casswell, Professor of public health policy, Massey University

Alcohol marketing has crossed borders and entered the metaverse – how do we regulate the new digital risk?

Alcohol metaverse WHO World Health Organization Australia New Zealand AB InBev
Getty Images

The World Health Organization’s newly released report on regulating cross-border alcohol marketing raises the alarm for countries like Australia and New Zealand, given their light touch towards alcohol advertising.

Alcohol is widely consumed in Australasia but there is ongoing tension over how much restraint, if any, should be placed on the marketing of these products.

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