First came the body mists. It’s not that these were the first alcohol-free fragrances ever made—perfume oils and solid formats have been around for centuries, if not millennia—but suddenly it seemed like everyone was adding these lighter, often more-affordable scents to their lineups.
“We saw a huge uptick in alcohol-free fragrances one to two years ago with the big boom of body mists,” Charlene Valledor, a product developer and co-founder of the brand incubation firm SOS Beauty, confirms. “One of the things that people didn't love about spraying these mists all over your body was that there was always a big waft of alcohol. We were trying to minimize that.”
