Alcobrew Distilleries India Limited has made its formal entry into the luxury segment with the launch of Gamber Valley Indian Single Malt Whisky, a range built around Himalayan provenance and distilled, matured, and bottled entirely at the company's facility in Solan, Himachal Pradesh. The launch represents a consequential portfolio repositioning for a company.
The debut range currently comprises Gamber Valley Private Collection 1, priced between Rs 13,000 and Rs 16,000, and Gamber Valley The Vault Series, positioned between Rs 7,000 and Rs 10,000. Both expressions will be available across Haryana, Uttar Pradesh, and Chandigarh in the initial phase. A phased rollout to Rajasthan, Odisha, Maharashtra, Karnataka, and Delhi NCT is planned for upcoming expressions.
