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The Conversation
The Conversation
Ross Bennett-Cook, Visiting Lecturer, School of Architecture + Cities, University of Westminster

Albania's developing tourism industry could help stop its young people from leaving – and boost its economy

It has been more than 30 years since Albania opened its doors to tourists, but telling a friend that you’re off to Tirana or Dhërmi for a long weekend might still raise some eyebrows.

Despite Albania making Lonely Planet’s 2023 best in travel list, and various travel specialists referring to the country as the Mediterranean’s “hidden gem” because of its pristine coastline and wildlife, Albania remains one of the least visited countries in Europe.

Despite its small size, Albania’s varied landscape offers an array of touristic opportunities. Its Adriatic coastline is home to beautiful beaches, not yet spoilt by hordes of visitors.

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