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National
Lucy Marshall

Alan Sugar 'cuts off' Leeds Apprentice winner Sian Gabbidon weeks after crowning new victor

Notoriously cut-throat businessman Lord Sugar has allegedly cut off a Leeds Apprentice winner.

The savvy businessman doesn't just assert his savagery in the boardroom, but also with winning contestants after the show too. Alan is said to have parted ways with Leeds-born Sian Gabbidon's business.

Sian went into business with the mogul in 2018 after securing his investment for her bespoke swimwear company on the BBC show. Sian has now changed her company into a loungewear range, which has raked in over 62,000 followers on Instagram.

Read more: BBC The Apprentice reject admits fellow candidate 'caught his eye'

However, Lord Sugar has allegedly ceased to be a director in the venture.

His company Amvest Limited had invested the usual £250,000 when Sian was crowned, and reportedly had “significant control” of her business. But now, according to Companies House, his role within the company was "terminated" in March and his investment company, Amvest Limited, has also been removed.

Lord Sugar has been removed as the company's director (Companies House)

Sian is believed to be the latest star to be dropped in a long line of dumped previous winners of the BBC show.

Other cut off victors include Joseph Valente from 2015’s series, Alana Spencer, from the 2016 series, and 2017’s winner James White.

The dumping came just weeks after the billionaire businessman invested in another West Yorkshire business - crowning Huddersfield's Harpreet Kaur as the new champion. She impressed him with her sweet treat company named Oh So Yum!

Harpeet, who shares the business with her sister Gurvinder Kaur, already told Yorkshire Live : "It's not now I've won the show, I'm sitting back and enjoying it all, toasting champagne. I'm working really hard in the background and we've had so many customers coming down to support us which is amazing.

"I cannot believe Lord Sugar has chosen me to be his business partner! I have dreamed of this moment, and it just completely proves that if you work hard and you believe in yourself, dreams do come true."

But while all is well now, there is no certainty that Sugar will keep his promise of the investment; Sian is not the only winner he has let go of. Other cut off victors include Joseph Valente from 2015’s series, Alana Spencer, from the 2016 series, and 2017’s winner James White.

The Mirror has contacted a representative for Lord Sugar asking for comment.

The Apprentice is available to watch now on BBC iPlayer.

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