Alan Partridge took aim at Piers Morgan during his BAFTAs speech, as he presented an award during a pre-recorded clip played to the gathering stars on Sunday.
Alan held a coveted BAFTA as he spoke to camera and took aim at plans to privatise Channel 4 as well as the former Good Morning Britain host, who has hit screens with his new show Uncensored on Rupert Murdoch-backed broadcaster TalkTV.
Appearing in the pre-recorded clip as his bumbling presenter Alan Partridge, Steve Coogan said: “Sadly, I can’t be with you because I’m on a nationwide tour, performing to an audience bigger than Piers Morgan gets on the actual telly. But the good thing with Piers is that it doesn’t bother him.”