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AVNetwork
AVNetwork
Technology
AVNetwork Staff

AJA Helps Bring Real-Time Live Production to Life. Here's How

A live event streamed showing a shoe releas. .

Hybrid live-streamed concerts, product launches, and events have risen in popularity since the pandemic. Unlike virtual production sets for films and TV shows, live events afford no missteps. Immersive Design Studios’ CANVAS platform serves companies who have adopted the technique, and to ensure a uniform look for broadcasts that comprise footage shot on different cameras, the team deploys AJA ColorBox with Assimilate Live Looks for live grading.

CANVAS combines real-time game engine and cloud technology with video capture, playback tools, and artificial intelligence (AI) neural networks to help create immersive live event activations. 

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