Indian film industry celebrities Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar have gone to court to fight for their personality rights – control over their own image and voice – as deepfakes threaten their profession.
In a series of lawsuits filed at the High Court in the Indian capital New Delhi, the actors and filmmaker are seeking to stop websites, social media accounts, and AI platforms from using their names, faces, and voices without consent.
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