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Creative Bloq

Technology

Natalie Fear

Airport logo falls victim to Trump’s goldwashing Presidential plague

Donald Trump Gold Palm Beach

Donald Trump pointing at the new President Donald J. Trump International Airport logo.

Another day, another gaudy Trump logo. This time, it's the new emblem for the recently renamed President Donald J. Trump International Airport (formerly Palm Beach), and as expected, it's a triumph of tacky design.

While there's no formula for creating the best rebrands, it often requires a careful balance of heritage design and modern innovation, but clearly, Trump didn't get the memo. Obvious, garish, and totally on brand, the new Trump airport logo is yet another victim of the goldwashing Presidential plague.

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